Shopee is the largest e-commerce platform in Southeast Asia and Taiwan, and is a leading e-commerce platform in Brazil. Its merchants rely on video to drive sales. Getting music into those videos, at scale, across multiple markets, comes with significant copyright and operational challenges.
The Soundstripe API provided a seamless solution.
Now in its second year, the Shopee partnership gives merchants across 8 markets access to Soundstripe's catalog of human-made, expert-mixed, fully licensed music, directly within Shopee's video creation workflow tools. No separate account. No licensing research. The music is now infrastructure built into Shopee’s platform.
From One Market to Eight
The integration started in a single market as a pilot. When it worked, Shopee expanded. Today the partnership spans 8 markets, with over a million videos created each month using Soundstripe music through the platform.
That kind of growth reflects something simple: when high-quality licensed music is easy to access, people use it.
What the API Does
The Soundstripe API connects platforms to a catalog of tracks built for professional use. Music is made by real artists, mixed by pros, and cleared for commercial use across channels.
For Shopee, that means sellers (merchants) can quickly find a track, drop it into a video, and publish, without leaving the app or thinking about licensing. For Soundstripe, it means the catalog reaches creators who might never find it otherwise.
That's the core value of the integration model: Soundstripe handles the music, the licensing, and the infrastructure. The platform handles the experience.
Built for Platforms
The Shopee partnership is a strong example of what the Soundstripe API enables for platforms at scale.
Learn more about building a Soundstripe API integration
