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Soundtrack Your Seasons

Soundtrack Your Seasons

The temperatures are falling, along with the leaves. Landscapes are changing from shades of green ...
Good Music vs Bad Music: How Choosing the Right Brand Music Drives Customer Loyalty and Boosts Sales

Good Music vs Bad Music: How Choosing the Right Brand Music Drives Customer Loyalty and Boosts Sales

While it might blend in with it sometimes, music isn’t just background fodder—it’s your brand’s ...
Create Once, Publish Everywhere: Unlocking the Power of Cross-Platform Content Strategy on Social Media

Create Once, Publish Everywhere: Unlocking the Power of Cross-Platform Content Strategy on Social Media

In today’s modern digital content landscape, the name of the game is quickly becoming speed. If you ...
Music Licensing for Social Media and Ads: If My Post Becomes an Ad or TV Spot, Am I Still Covered?

Music Licensing for Social Media and Ads: If My Post Becomes an Ad or TV Spot, Am I Still Covered?

While it feels like social media has been around for ages at this point, in many ways, the world of ...
Who Holds the Rights to Music? Music Licensing Basics to Make Sure Businesses, Clients and Creators are Covered

Who Holds the Rights to Music? Music Licensing Basics to Make Sure Businesses, Clients and Creators are Covered

While creating video content for companies has never been easier, there are still several ways in ...
Meet OnBrand: Where Music Psychology Meets Marketing Strategy

Meet OnBrand: Where Music Psychology Meets Marketing Strategy

When Does Personal Use Flip Into Business Use of Social Media?

When Does Personal Use Flip Into Business Use of Social Media?

While it may be easier than ever before to create content to post on social media these days, the ...
Why Your Brand Can’t Use Mainstream Music on Social Media (And What to Do Instead)

Why Your Brand Can’t Use Mainstream Music on Social Media (And What to Do Instead)

Despite our collective society having more than two decades of social media experience, there’s ...
Music Licensing for Live Streaming

Music Licensing for Live Streaming

With the barriers of extreme buffering now gone, the rise of live streaming and instant content ...
Cover Song Licensing Explained

Cover Song Licensing Explained

As long as there has been music and original composition, there has also been the art of the cover ...
How to Avoid Copyright Infringement in Marketing Campaigns

How to Avoid Copyright Infringement in Marketing Campaigns

In many ways, the world of intern and social marketing has been the wild west over the past few ...
Artist Spotlight: CJ Oliver

Artist Spotlight: CJ Oliver

For producer and artist CJ Oliver, every track begins with one thing: possibility. Whether she’s ...