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How Three Musicians Built a Music Licensing Company on a Tour Bus

Soundstripe Sessions: Episode 1

Soundstripe Sessions Podcast Cover Episode 1
by Soundstripe Team
Feb 20, 2026

Ten years ago, Travis Terrell, Micah Sannan, and Trevor Hinesley were professional musicians — touring the world, playing big venues, living the road life. Today, they're the founders of Soundstripe, the world's first subscription-based music licensing platform.

In the very first episode of the Soundstripe Sessions, we sat down with all three to hear the story firsthand.

The idea for Soundstripe wasn't born in a boardroom. It started on two separate tour buses, driving through the night in opposite directions, with Travis and Micah talking to each other on Bluetooth headsets throughout the night, listening to business audiobooks and dreaming up a better way for creators to access great music.

You'll hear about the scrappy early days, the first $10 subscriber, the East Nashville office that used to be a boudoir photography studio, and three puppies who had zero respect for laptop equipment.

Beyond the fun stories, there's a lot of honest insight here for anyone who makes video content for a living — including how Soundstripe thinks about music quality in an age of AI, why they've always made sure the musicians in their catalog actually get paid, and why music is such an important part of telling a truly great story.

If you've ever wondered what's behind the music in your Soundstripe library, this is worth a listen.

🎧 Listen to the full episode here


New episodes of the Soundstripe Sessions drop regularly. Subscribe so you never miss one.

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