Whether you’re a solo creator or a major conglomerate, a company or brand’s logo is an essential part of its identity. A good logo can be a great way to aid or promote identification and recognition for a company or brand, and it can also be a fun way to build trust and nurture potential customers.
Because of its importance, companies and brands spend thousands, if not millions, of dollars developing their logos and building complex marketing strategies and materials to use them in videos and ads.
Even if you’re not a huge company or brand yourself, you can actually do quite a bit to showcase your logo’s sophistication in your videos and ads with some simple animations. Let’s look at how logo animations can be done easily and effectively, and supercharged with sound effects and royalty free music for logo animation.
What are logo animations?
Since the earliest days of advertising, logos have been used as graphic marks, emblems, or simply symbols to aid and promote public identification and recognition of a person, company, or brand.
And, since the earliest days of film and video, logos have been animated to appear as more than just static 2D images. These days, it’s very easy to create logo animations. There are all types of templates online and tons of powerful video editing and motion graphics platforms that make logo animation quick and straightforward.
However, when creating logo animations yourself (or perhaps with AI), one part is often overlooked. The sound effects and music for logo animation are just as important as the logo and the animation itself
Top tracks of royalty free music for logo animations
If you’d like some examples of logo animations done well, just turn on your television and watch any commercial or advertisement. You’re likely to see tons of logo animations with catchy jingles and smooth sound effects.
Major brands know the importance of music and sound effects in logo animations because they understand the basics of sonic branding. If you aren’t familiar with that term, here’s a great primer on what sonic branding is and how it can work for your videos and projects.
Along with the reading above, we can also illustrate what good royalty free music for your logo animations sounds like by sharing some top recommendations from the Soundstripe library below.
- Description: A medium-energy, funk song that is best described as fun and happy. Bass and bass guitar are the primary instruments in this track.
- BPM: 93
- Key: A Minor
- Listen and license here
2. Curious Play by Cast Of Characters
- Description: A low-energy, corporate song that is best described as fun and happy. Percussion and xylophone/mallets are the primary instruments in this track.
- BPM: 110
- Key: G Major
- Listen and license here
- Description: A medium-energy pop song that is best described as fun and happy. Percussion and bells are the primary instruments in this track.
- BPM: 90
- Key: C Major
- Listen and license here
- Description: A low-energy, electronic song best described as chill and romantic. Synth and bass are the primary instruments in this track.
- BPM: 100
- Key: C Minor
- Listen and license here
- Description: A low-energy, electronic song that is best described as chill and reflective. Synth and bass are the primary instruments in this track.
- BPM: 105
- Key: F Minor
- Listen and license here
- Description: A low-energy, electronic song that is best described as chill and romantic. Bass and synth bass are the primary instruments in this track.
- BPM: 117
- Key: G Minor
- Listen and license here
- Description: A medium-energy, electronic song that is best described as happy and fun. Synth and bass are the primary instruments in this track.
- BPM: 103
- Key: C Minor
- Listen and license here
- Description: A medium-energy rock song that is best described as hopeful and inspiring. The guitar and electric guitar are the primary instruments on this track.
- BPM: 74
- Key: A Major
- Listen and license here
9. Tropical Dance by Material Gurl
- Description: A medium-energy corporate song that is best described as fun and happy. Percussion and xylophone/mallets are the primary instruments in this track.
- BPM: 105
- Key: F Major
- Listen and license here
- Description: A medium-energy, acoustic song that is best described as fun and happy. Guitar and acoustic guitar are the primary instruments in this track.
- BPM: 102
- Key: C Minor
- Listen and license here
These are just a few recommended tracks from our royalty free music collection, if you liked what you were hearing, we highly encourage you to explore further in our full catalog on our Soundstripe app.
Top royalty free sound effects for logo animations
Along with the royalty free music recommendations for your logo animations, we’d also strongly recommend considering using royalty free sound effects for logo animations as well. adding this dynamic to your logo animation sound can be a great way to instantly make your logos feel more vibrant, real and alive.
Here are some top royalty free sound effects to consider using with your logo animations.
Toy Logo Sequence Sound Effect
Description: Deep whooshes, wobbling, metallic clangs, and melodic elements.
Radio Glitch Logo Sequence Sound Effect
Description: Sharp glitch with different intensities of distorted voices and metallic clangs in each variation.
Space Sci Fi Logo Reveal Sequence Sound Effect
Description: Distorted lightning-like sound with a melodic end. Ended with a deep hit in some variations.
Description: Airy whoosh in and zap into a harmonic moving synth pad, and airy whoosh out.
Fire And Water Logo Reveal Sequence Sound Effect
Description: Liquid whooshes and lightning-like sounds with soft growls in some variations.
For more royalty free sound effects, check out the Soundstripe sound effects library here.
What is royalty free music?
As a quick aside, we’ve mentioned a term here a few times that you might not be familiar with. “Royalty free music” is a music licensing phrase that can sound odd, but it’s pretty simple. Here’s a great read on what royalty free music means.
To understand how music rights and royalties work, you must know that all music has basic copyrights. These copyrights extend to both the composer of the music and the musicians who performed and recorded it. And if you want to use any music in any videos, you’ll need to obtain permission from the copyright owners.
Royalty free music can be an excellent option for all your videos and ads simply because it’s easy to find and use. Soundstripe’s music is composed and recorded by Grammy-winning artists who know how to make great music for all types of films and video content.
Tips for using royalty free music for logo animations
With those nuanced terms out of the way, let’s get back to giving you some helpful tips and resources to help you work with royalty free music and sound effects with your logo animations.
Here are some basic tips to keep in mind when editing audio in your videos, ads, and commercials.
- Consider downloading preview tracks to use as placeholders in your edits before deciding if a track is right for your project.
- Try out Soundstripe’s AI Song Editor to instantly edit your audio track to match the length of your YouTube videos.
- Consider using multiple sound effects in your logo animations to further add complexity and depth.
Once you start working with music and sound effects in your logo animations, you can truly unlock the full potential of your videos and further develop a strong sonic brand that will resonate with your current and future customers and clients.
