Brooke MacLean has run MarketWake for eight years without outside investors, growing it to nearly 80 people and building a reputation as one of the best places to work in Atlanta. Both of those things, she would tell you, are connected.
In this episode, Brooke and Jeff get into the work behind what a culture-first agency looks like in practice, why she pushes back when clients ask for tactics before they have a story, and what she thinks is really happening when audiences reject AI-generated content.
The culture discussion is specific and practical, and Brooke's marketing philosophy is the kind of thing that is often felt, but rarely well articulated.
If you work in marketing, run a service business, or just love a great business story, this is worth a listen.
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