College athletics marketing teams don’t just promote games; they build momentum. From high-energy hype videos to recruitment campaigns and broadcast promos, every piece of content is designed to excite fans, athletes, and recruits. And while visuals set the scene, it’s the music that brings the emotion and energy to life.
Soundstripe has partnered with the National Association of Collegiate Marketing Administrators (NACMA), an organization dedicated to helping collegiate sports marketers grow through education, tools, and a strong community. %20(1).png?width=209&height=139&name=NACMA-Soundstripe_rework%20(1)%20(1).png)
Administered by the National Association of Collegiate Directors of Athletics (NACDA), which serves over 1,600 institutions across North America, NACMA's members can now gain access to Soundstripe’s music licensing solution, including unlimited downloads of high-quality music and sound effects at a special member rate, making it easier to create engaging, standout content and distribute it anywhere.
A slam dunk for college sports marketing teams

Soundstripe is trusted not only by top brands, with music featured in Grey’s Anatomy, Bridgerton, and Super Bowl ads, but by many of the biggest and most celebrated schools in the US. Colleges and universities including Vanderbilt, University of Michigan, and Indiana University, use Soundstripe to elevate their content and engage their audiences. Unlike traditional music licensing, which can be expensive, restrictive, and slow, the Soundstripe Enterprise plan removes barriers, empowers creative teams, and ensures content stays fresh and compliant.
Here’s what the exclusive NACMA rate includes:
- Unlimited downloads from Soundstripe’s extensive library of original music created by award-winning artists
- Stems, alternate versions, and cut-downs for every song
- Access to more than 100,000 sound effects for added production value
- Complete commercial licensing coverage across social media, broadcast and OTT, digital platforms, paid campaigns, and in-venue use
- AI-powered tools like OnBrand to maintain brand-consistent music across content and platforms, and Supe, a conversational search experience that helps you find the perfect song in seconds
- Robust features like AI Song Editing, which allows you to clip, loop, and cut with the click of a button without losing quality
- Multiple user seats for athletic departments for seamless team collaboration to share playlists, organize projects, and more
- Expert support from music licensing professionals who understand the pace and demands of collegiate sports production
Listen now
Check out these playlists that will rock a stadium and hype up your fans:
A win for creators, on and off the field
Licensing uncertainty can slow production and limit distribution. With Soundstripe’s Enterprise plan, NACMA members can create with confidence knowing their music is cleared for use across every major channel, from social media and digital ads to broadcast and in-venue use.
This partnership aligns with NACMA’s mission to equip collegiate marketers with tools that help strengthen brands, drive revenue, and engage fans. Whether you’re producing recruitment content, game-day hype videos, or sponsored campaigns, this plan ensures your audio quality matches your visual storytelling, without any fumbles.
Game-ready sounds, no warm-up needed

In a competitive collegiate sports content landscape, sound plays a critical role in audience engagement. The right music amplifies emotion, strengthens branding, and elevates production quality.
With Soundstripe and NACMA’s exclusive partnership, college athletic departments now have an affordable, scalable, and creator-friendly solution for professional music licensing. From social content to full broadcast productions, this plan helps teams move faster while maintaining creative excellence.
Want to score another win with your team’s audio?
Book a call now to bring professional sound to every project.