How Much Watch Time is Required for YouTube Monetization
May 18, 2022
According to some of the most recent research, YouTubers can make an average of anywhere between $0.01 to $0.03 per view on their videos. While that might not sound like a lot at first, keep in mind that some YouTube videos can easily get hundreds, if not thousands, of watch hours if the content is targeted and well-made.
However, if you’re just now posting your own videos to YouTube for the first time, you might notice that you’re not automatically set up for monetization. And in fact, even once you’ve looked into turning on ads and everything else, you might notice that you’re still not able to monetize your videos.
So just what is the answer for how much watch time required for YouTube monetization?
This is because YouTube requires users to reach a certain threshold for watch time before you can monetize your content. But what is that magical YouTube channel watch time number? And how can you create videos to help you reach it plus maximize your revenue potentials?
As of February 2018, YouTube dictates that YouTube channels must have more than 1,000 subscribers and over 4,000 watch hours annually before you can earn money on your YouTube channel.
However, it’s important to note that even from there, YouTube will still evaluate your channel for other strict criteria to make sure it is complying with all of their policies and best practices outside of watch time and watch hours minimums.
So while this 4,000 hours of watch time threshold is a good goal for any new content creator on the platform, the real goal of what you’re actually trying to do is simply to create engaging and watchable content so that you can work your way into the YouTube Partner Program.
(You know, rather than basing your entire video strategy around trying to get one video to become that one viral video everyone talks about for the next few weeks...)
The all-important YouTube Partner Program (or YPP) is at the crux of how YouTube works to empower its YouTube users. This program offers plenty of support and features for its creators that unlock the myriad of lucrative aspects of creating videos with YouTube ads for your audience.
However, as mentioned above, there are certain criteria which your channel must meet before you will be invited into the YouTube Partner Program. Here are the minimum eligibility requirements according to YouTube:
With these criteria in place as goals, the name of the game then becomes growing your audience (and subscriber count) while also maximizing your watch time and top performing videos.
So, how do you actually achieve these goals? Let’s go over some tips to help you increase your YouTube watch time for your channel.
(Keep in mind that YouTube is only counting public videos and not private videos or unlisted videos, so make sure your watch time and watch hours are focused on your public content.)
Those are just some basic tips for increasing your YouTube watch time, though. The real goal is to simply make enough videos that provide valuable content and be the truest that you can to your channel’s brand. Be real and be authentic with your audience, but also be sure to pull out all the stops that you can to put your channel in the best light possible.
This is a great question which YouTube does not appear to directly address in the YouTube Partner Program guidelines or FAQs. However, based on reports from other YouTubers, the process can take anywhere from a few days to a month.
If you’re waiting anywhere longer than 30 days for YouTube to review your channel for monetization, something might have gone wrong and you should contact customer support.
If for whatever reason you’re tired of having ads on your YouTube channel, you can always turn off monetization whenever you want. The process is actually pretty simple, and you can follow these steps as outlined from YouTube below:
Hopefully these answers, guides, tips, and tricks have given you a solid understanding of how watch time, watch hours, and video ads work, and how monetization could be unlocked for your budding YouTube channel.
However, there’s always more to learn in the world of YouTube video creation, so if you’d like to check out some other interesting resources check out these additional articles from the Soundstripe blog: