- Mar 17, 2021
- BY: Mackenzie Scott
Choosing Royalty Free Music For Your Next Real Estate Video
The real estate market is competitive — and with about two million active real estate licensees in the U.S., it’s easy to see why.
To keep up with an evolving market, agents are investing more time and resources into developing top-quality real estate videos.
For some, this means hiring on a skilled videographer to shoot footage of a property. For others, this means taking a hands-on approach to learning (or brushing up on) video production skills.
Whatever your method of choice might be, there is a good reason for this collective shift from real estate photography to videography.
A study by MarketingSherpa found that video led to a 300% increase in new visitor traffic and 54% more email clicks. And for more context, the majority of consumers (72%) prefer to learn about a product or service through video before making a purchase.
This is all to say that the way you market a property online can either help or hinder lead generation.
By investing in real estate videography, you offer prospective in-state and out-of-state buyers an immersive visual tour of a property. By using music in your real estate videos, you can elevate this viewing experience for potential clients.
But here’s the kicker. Licensing copyrighted music for commercial purposes tends to be a costly and time-consuming process. You have to negotiate with multiple copyright holders to get the rights to use a single song.
And if you want new music for each video, this process becomes an endless and stressful cycle.
That is, unless you license royalty-free music from an alternative source (*cough* Soundstripe).
In this article, we explore several types of real estate videos and share where you can turn to access a library of radio-quality music.
Make More Real Estate Videos, Sell More Homes
According to one source, the golden standard for a video’s length is two minutes or less. This duration of time has been cited as the best for seeing the most engagement on online platforms.
As you edit shot footage together during post-production, it’s good practice to keep the video at or near the 2-minute marker. This way, you can attract and retain the attention of new viewers who come across your videos — whether through social media or websites.
Whether you’re a real estate videographer or working closely with one, there are many different possibilities for the types of video content you can produce.
Here are four types of real estate videos you can start making now.
1. Realtor Introduction Video(s)
Being able to network effectively and connect with potential buyers is critical for real estate agents looking to boost business.
Creating a self-introduction video and publishing it on your website can set you apart from other real estate agents in your area. As potential buyers conduct an online search in the comfort of their own home, you instantly become more than a face or a name on a website.
A good first impression goes a long way, and this type of video gives you the opportunity to start off on the right foot. Not to mention, website landing pages that include video have seen increased conversion rates of up to 80%.
2. Walk-Through Tours
A walk-through tour is a signature real estate video. Even still, agents are starting to experiment with how they produce these videos.
The video above is just one example of how agents can take a more creative approach to selling a home.
Kimberly T. Hastie, the real estate agent who created this video, made the choice to feature live musicians in the walk-through tour. An approach like this can engage viewers in a way that standard videos might not.
But if the unique element that you introduce into a video distracts from the actual tour, potential buyers may become more irritated than intrigued.
An effective work-around for this issue is to stage and present the property as the focal point of the video. So, in Kimberly Hastie’s case, a simple solution would be to set up the musicians in the background of the most shots.
As long as the property is the central focus of the video, strategically integrating unique elements can help boost engagement and spark new client relationships.
3. Neighborhood Tours
If you have the time and budget to film a neighborhood tour video, this can be a great resource for out-of-town home buyers who are unfamiliar with an area.
Neighborhoods are great selling points for buyers, and a real estate video that showcases the nearby area can strengthen the value proposition. If a potential buyer is on the fence about a location, a neighborhood tour video could tilt the odds in your favor.
4. Educational Videos
As a real estate agent, you are the resource that home buyers turn to with questions about the process. From the initial job search to the closing costs, your insight on the market is valuable.
While most real estate videos showcase properties that are listed for sale, there is another angle that you can take with video production. Namely, videos that are purely informational.
According to a study by Google, 65% of people conduct a search on YouTube when they have a question or problem about something.
By offering advice and guidance for free on this platform, you have the opportunity to expand your audience outreach and earn the trust of future clients.
Royalty Free Music for Your Real Estate Videos
Whether you’re starting from square one or constantly producing new videos, high quality background music can be a game-changer.
In your search for the right music, you’ll need to consider a number of factors before making the final call. From the quality and mood of the music to the ease and affordability of licensing, you’ve got high standards — and for good reason.
At Soundstripe, we’re here to simplify your search for music that complements your videos. And to help you get started, we’re sharing 10 songs that will elevate the quality of your next real estate video.
- DaMarcus VanBuren’s Wonderland
- CHILWELL’s Darlow
- GLASWING’s Love Your Content
- Midnight Daydream’s Ask Me Again Sometime
- Mikey Geiger’s Presence
- Reveille’s New Energy
- Phantoms’ High Horse
- Snow Bones’ Seams So Vivid
- AUGUST ANDERRSUN’s Ella Robinson
- Dressers’ Wool On A Loom
Get Your Real Estate Videos in Front of More People
Music is a critical element in any type of real estate video that you produce. As you edit the footage and work toward finalizing the project, you have to be intentional about finding music that complements but does not overpower the video.
If you’re showcasing a property in Nashville and want to pay homage to the city, you can do so through the music that you include in the video. In this case, you might filter through Soundstripe’s music library and narrow your search to country music.
For any type of real estate video that you create, you need to be able to film, edit, and distribute content quickly.
And the last thing you want is to find out that your video has been flagged for a copyright strike on YouTube or another platform.
Turning to a stock library like Soundstripe gives you the peace of mind to create a quality real estate video without having to handle the licensing side of the process. You can focus instead on sharing videos with potential buyers and forming stronger client relationships.
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