Choosing Royalty Free Music For Your Next Real Estate Video
Mackenzie Scott
Mar 17, 2021
*Updated March 2022
The real estate market is competitive — and with about two million active real estate licensees in the U.S., it’s easy to see why.
To keep up with an evolving market, agents are investing more time and resources into developing top-quality real estate videos with great background music.
For some, this means hiring on a skilled videographer to shoot footage of a property. For others, this means taking a hands-on approach to learning (or brushing up on) video production skills.
Whatever your method of choice might be, there is a good reason for this collective shift from real estate photography to videography.
A study by MarketingSherpa found that video led to a 300% increase in new visitor traffic and 54% more email clicks. And for more context, the majority of consumers (72%) prefer to learn about a product or service through video before making a purchase.
This is all to say that the way you market a property online can either help or hinder lead generation.
By investing in real estate videography, you offer prospective in-state and out-of-state buyers an immersive visual tour of a property. By using the best music in your real estate videos, you can elevate this viewing experience for potential clients.
But here’s the kicker. Licensing copyrighted music for commercial purposes tends to be a costly and time-consuming process. You have to negotiate with multiple copyright holders to get the rights to use a single song, and then pay royalties if the music isn't royalty free.
And if you want new music for each video, this process becomes an endless and stressful cycle.
That is, unless you license royalty free music from an alternative stock music source (*cough* Soundstripe).
In this article, we explore several types of real estate videos and share where you can turn to access a library of background music that is both royalty free and high quality.
According to one source, the golden standard for a video’s length is two minutes or less. This duration of time has been cited as the best for seeing the most engagement on online platforms.
As you edit shot footage together during post-production, it’s good practice to keep the real estate video at or near the 2-minute marker. This way, you can attract and retain the attention of new viewers who come across your videos — whether through social media or websites.
Whether you’re a real estate videographer or working closely with one, there are many different possibilities for the types of video content you can produce.
Here are four types of real estate videos you can start making and pairing with great royalty free music now.
Being able to network effectively and connect with potential buyers is critical for real estate agents looking to boost business.
Creating a self-introduction video and publishing it on your website can set you apart from other real estate agents in your area. As potential buyers conduct an online search in the comfort of their own home, you instantly become more than a face or a name on a website.
A good first impression goes a long way, and this type of video gives you the opportunity to start off on the right foot. Not to mention, website landing pages that include video have seen increased conversion rates of up to 80%.
A walk-through tour is a signature real estate video. Even still, agents are starting to experiment with how they produce virtual tours and commercial videos.
The video above is just one example of how agents can take a more creative approach to selling a home.
Kimberly T. Hastie, the real estate agent who created this video, made the choice to feature live musicians in the walk-through tour. An approach like this can engage viewers in a way that standard videos might not.
But if the unique element that you introduce into a video distracts from the actual tour, potential buyers may become more irritated than intrigued.
An effective work-around for this issue is to stage and present the property as the focal point of the video. So, in Kimberly Hastie’s case, a simple solution would be to set up the musicians in the background of the most shots.
As long as the property is the central focus of the video, strategically integrating unique elements can help boost engagement and spark new client relationships.
If you have the time and budget to film a neighborhood tour video, this can be a great resource for out-of-town home buyers who are unfamiliar with an area.
Neighborhoods are great selling points for buyers, and a real estate video that showcases the nearby area can strengthen the value proposition. This a prime opportunity for drone videos, but if you don't have the necessary gear for drone footage, you can still capture great quality content with a handheld camera.
If a potential buyer is on the fence about a location, a neighborhood tour video is one type of real estate video that could tilt the odds in your favor.
As a real estate agent, you are the resource that home buyers turn to with questions about the process. From the initial job search to the closing costs, your insight on the market is valuable.
While most real estate videos showcase properties that are listed for sale, there is another angle that you can take with video production. Namely, videos that are purely informational.
According to a study by Google, 65% of people conduct a search on YouTube when they have a question or problem about something.
By offering advice and guidance for free on this platform, you have the opportunity to expand your audience outreach, earn the trust of future clients, and make them feel good about choosing you as their agent.
Whether you’re starting from square one or constantly producing new videos, high quality background music can be a game-changer.
In your search for the best music, you’ll need to consider a number of factors before making the final call. From the quality and mood of the music to the ease and affordability of licensing, you’ve got high standards — and for good reason.
At Soundstripe, we’re here to simplify your search for royalty free music that complements your commercial real estate videos and other projects. And to help you get started, we’re sharing 10 royalty free songs that will elevate the quality of your next real estate video.
If you’re looking for more royalty free options with a similar feel, check out our Chill playlist and Indie Rock playlist.
Music is a critical element that's center stage in every type of real estate video that you produce. As you edit the footage and work toward finalizing the project, you have to be intentional about finding royalty free music that complements but does not overpower the video.
If you’re showcasing a property in Nashville and want to pay homage to the city, you can do so through the royalty free songs that you include in the video. In this case, you might filter through Soundstripe’s music library and narrow your search to country music.
For any type of real estate video that you create, you need to be able to film, edit, and distribute content quickly.
To do that, you need to invest in the best camera equipment and the production process as a whole.
And the last thing you want is to find out that your video has been flagged for a copyright strike on YouTube or another platform.
Turning to a royalty free stock library like Soundstripe gives you the peace of mind to create a quality real estate video without having to handle the licensing side of the process. You can focus instead on sharing videos (and other media projects) with potential buyers and forming stronger client relationships.
If you're interested in more production-related content, we're constantly updating the Soundstripe blog with new articles and insights on a variety of topics. To save you some time, here are a few resources to check out next:
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