Oct 18, 2022
Big news is coming out of Adobe Max 2022 already this year as Frame.io has announced that they are taking another significant step forward with their camera-to-cloud (C2C) technology.
Since Adobe acquired Frame.io back in August 2021, integrations with companies like Atomos and FiLMiC Pro have opened up the door for more truly unlocked filmmaking and video production possibilities.
And the future of C2C takes an even greater step forward today with Frame.io’s announcement of their partnership with RED and Fujifilm for new C2C integrations built directly into their cameras.
Let’s take a look at this news a bit further in-depth to see how you can possibly adapt some of these new technologies and integrations to your own projects and workflows.
So the biggest headlines from this news for those who work in high-end commercial, corporate, or independent videography will be these new innovations in C2C technology for the RED V-Raptor and the V-Raptor XL cameras.
RED cameras of course have been able to use C2C technology by utilizing the Teradek CUBE 655, but with this new Frame.io integration you’ll be able to upload 8K REDCODE RAW files directly to the cloud from the camera. You’ll need access to high-bandwidth networking obviously, but this surely represents a major step forward for C2C tech and showcases exactly the direction the industry is heading.
ProRes files can now be automatically delivered right to production offices and cutting rooms for immediate and streamlined editing of footage. Your projects and workflows can operate at the greatest speeds imagined. With this native ProRes proxy workflow you’ll also get every ounce of asset metadata available in the camera as well.
Now for all of those other film and video professionals who might not be shooting on the highest-end shoots with the biggest budget cameras, Frame.io’s C2C technology is also trickling down to the more mainstream and prosumer levels of production as well.
With this new integration with the FUJIFILM X-H2S we have the world’s first digital stills camera to be natively integrated with Frame.io Camera to Cloud. For content creators and multi-purpose marketers this means that your creative teams can have access to all assets including stills and graphics which can be easily organized in the same Frame.io project alongside your video footage.
From wedding photographers to live event teams, you can send your photos (or video) to someone on your team so they can immediately begin retouching the assets and sharing to social media without ever having to exchange a hard drive or hand off a camera card.
The expected firmware release date for both the X-H2S & FT-XH is Spring 2023.
Overall this is all exciting news for the future of Camera to Cloud for both Frame.io and Adobe itself. When first acquired by Adobe, Frame.io represented a signaled shift for the legacy creative arts software company focused on the future of streamlined and interconnected workflows.
With these new camera integrations it’s a telling sign that Frame.io is pushing the ball forward both for high-end productions looking to truly operate on a streamlined workflow, as well as helping run-and-gun content creators move quicker and smarter into today’s rapidly evolving world of social content and media.
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